Designer Spotlight: A Chat with Karen Vidal


Designer Karen Vidal, whose Los Angeles–based firm Design Vidal has over 70 projects to its credit, is a kindred spirit. She loves cement tile just as much as we do here at Granada Tile. In many of her projects, which range from apartments, to compact bungalows, to smashing Spanish-style homes, the material takes a starring role. It all started about 10 years ago when she ran across some concrete tile and decided to inset it into the stucco exterior of a Spanish-style building. “I immediately loved it: the pattern, the format, the color,” she says. From that discovery, she began doing more research on cement tile, exploring it as a versatile, durable medium, and incorporating cement tile installations into many of her projects.

 Karen Vidal chose our Cluny tile design for a period bathroom. Her firm is renowned for their way with vintage properties. Photo by Marcia Prentice/courtesy Design Vidal.

Eventually she found her way to Granada Tile, and it has been a match made in cement tile heaven. “After working with cement tile from different places, I began to see a big difference in the quality: how sharp the design is, how crisp the edges are, the color saturation,” she explains. Besides the aesthetics and quality of Granada Tile’s cement tile, Vidal is thrilled by our Echo Collection‘s versatility. I love it because it works really well in surprising mediums,” says Vidal. “It doesn’t just have to be Spanish. I’ve used it in modern applications—if I’m going going for modern eclectic—and used it in Craftsmen and bungalows. I love it on backsplashes, showers, outside.”

St. Tropez
Our St. Tropez tile design adds a stunning burst of pattern and color in a bathroom designed by Design Vidal. Photo by Marcia Prentice/courtesy Design Vidal.

As for what’s cooking now, Vidal reports that their team has several projects in the works that include Granada Tile for bathroom tile, kitchen backsplash tile and tiles for a deck and courtyard. So be sure to check back here in the coming months for tile photos from Design Vidal’s newest projects! Don’t forget to take a look at photographer Marcia Prentice’s work on her Web site and read her recent interview with CA Home + Design [subscribe2]


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